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DigiTransact Mastermind

Public Relations

Foundations of PR, communication and media relations, and PR practice in Ghana for university students.

6 skillsUNI
AI-drafted from platform data — specialist review scheduledBy DigiTransact Mastermind editorial team

About Public Relations on DigiTransact Mastermind

Foundations of PR, communication and media relations, and PR practice in Ghana for university students.

Skill-by-skill mastery

Each of the 6 Public Relations skills carries its own SmartScore from 0 to 100, so progress is measured per topic rather than as one overall grade.

An explanation every time

All 36 Public Relations questions come with the written reasoning behind the answer, so a wrong attempt still teaches the method.

Sorted by level

Public Relations work is filed under University, so you only see sets that match the stage you are studying.

Education levels covered

University

Tertiary and college foundations - Advanced study

6 Public Relations skills at this level

Relevant curricula and exams

Based on the education levels this subject covers on the platform.

Tertiary foundation coursework
First-year and access-course level study

Curriculum notes are a general guide to where this work normally sits. Always check the syllabus your school or examination body is currently using.

Learning outcomes

After working through the Public Relations practice sets you should be able to:

  • What is Public Relations: The purpose and scope of PR.
  • PR Tools & Tactics: Press releases, events and campaigns.
  • Planning PR Campaigns: The PR process from research to evaluation.

Sample questions

Real questions taken from the Public Relations question bank, shown with the working learners see after answering.

From PR Tools & Tactics — Communication & Media Relations
Question

A press release is

  • an official written statement sent to the media
  • a paid television advert
  • a private diary
  • a bank statement
Answer: an official written statement sent to the media

Working: Press releases share news with journalists for coverage.

From What is Public Relations — Foundations of Public Relations
Question

Public relations is best described as

  • managing an organisations relationships and reputation with its publics
  • selling products door to door only
  • printing money
  • writing laws
Answer: managing an organisations relationships and reputation with its publics

Working: PR builds and maintains mutually beneficial relationships with publics.

From Planning PR Campaigns — PR Practice in Ghana
Question

The first step in planning a PR campaign is usually

  • research to understand the situation and publics
  • celebrating success
  • sending random messages
  • closing the office
Answer: research to understand the situation and publics

Working: Research grounds the campaign in real facts and audience needs.

Main topics and skills

Public Relations is organised into 3 topic groups covering 6 practice skills. Open any skill to read the guide and start a practice set.

Related study guides

Frequently asked questions

Which education levels does Public Relations cover?

The Public Relations material sits at University. Because each skill is labelled individually, a learner can work below or above their year group without losing their place.

Which parts of Public Relations can I revise?

Public Relations is split into 3 topic groups, among them Foundations of Public Relations, Communication & Media Relations and PR Practice in Ghana. Each group opens out into individual skills you can take one at a time.

How much Public Relations practice can I do?

You can work through 36 Public Relations questions across 6 skills, and read the worked reasoning whether you answer correctly or not.

Does this help with tertiary coursework?

Skills are arranged by education level, which includes the stages leading to tertiary coursework, and they are labelled Tertiary foundation coursework. Check your own syllabus for the exact topics set this year.

What does signing in add to Public Relations practice?

Every Public Relations skill page is readable without signing in. A free account is what lets the site save your SmartScore, remember finished skills and return you to where you stopped.

Related subjects

Free public relations courses to watch alongside

Full video courses from universities and educators, free to watch and listed on their own pages here.

How this page was produced

This text was drafted with AI assistance from the questions and topics already stored on the platform. A subject-specialist review is scheduled but has not yet been recorded, so we do not claim it here.

Written by
DigiTransact Mastermind editorial team
Human review
Not yet. Subject-specialist review is scheduled; this page will say so once it has happened. See which content receives human review.

Spotted a mistake on this page? Report a content correction and we will check it against the source. You can also read our editorial policy and how we use AI and where it falls short.

Ready to master Public Relations?

Pick any of the 6 Public Relations skills above, answer the questions and watch your SmartScore climb.